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»generation Z

Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order

The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and... Continue reading »

by Allison Schiff // December 20th, 2019 //
»
All About TikTok: An Advertiser’s Guide To The Fast-Growing Video App

TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad... Continue reading »

by Allison Schiff // July 24th, 2019 //
»
 

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