Innovid Thinks That Brand Agents Need To Communicate Better
Innovid’s new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos.
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Gary Guarnaccia
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OPINION: Data-Driven ThinkingThe Race To The Bottom Is Over. Advertisers Care About Quality Again
Advertisers’ obsession with “following the audience” allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. But a cultural shift back toward focusing on quality is underway.