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gaming consoles

  • Anzu, a programmatic platform for buying in-game ads, has closed its second Series A round with $9 million, bringing its total funding to $17 million.
    Gaming

    In-Game Programmatic Ad Platform Anzu Raises $9 Million With Support From WPP And Sony

    BY //

    It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A […]

  • Francesco Petruzzelli, CTO, Bidstack
    OPINION: Data-Driven Thinking

    Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining […]