gaming ad tech

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday.

The latest wave of gaming and ad tech consolidation has the industry exploring new advertising opportunities. But in-game ads require a very deep understanding of your audience – ad tech and gaming mergers “need to own their customer relationships bean to cup,” writes Ionut Ciobotaru, co-CEO of Verve Group.