FT.com's Hitchings Sees Publisher Data As Big, Programmatic Opportunity
With unwavering digital-only focus, Anthony Hitchings, head of advertising technology and digital operations at FT.com, has had a front-row seat to the promises and pitfalls of programmatic media from within a large newspaper publisher’s online unit. “I see the programmatic space as providing a great opportunity for us. But there are ‘teething troubles,’ if you […]
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