While Rubicon Project might be widely thought of as a provider of ad tech for the supply side, CEO Frank Addante hopes to dissuade advertisers from that perception. “Our strategy has been to be the infrastructure that powers automation,” he told AdExchanger. “We want to be the grid that connects everybody.” That grid extends from […]
Rubicon Project went public earlier this month, becoming the fifth ad tech company – give or take – to do so since the IPO door was flung open around this time last year. Since then its stock has had a bumpy ride, but no more so than some others in its class. CEO Frank Addante […]
Female-leaning lifestyle content network Glam Media is the latest publisher to adopt the private exchange model, as more companies look to buttress and protect their guaranteed, direct sales with the increasing demands for more real-time offerings for advertisers. Rubicon Project will power the exchange for GlamAdapt, the publisher’s ad serving unit. The move comes at […]
