frances giordano

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Frances Giordano, group director at Media Kitchen.  As we move closer to the February 2022 sunset of third-party cookies by Google, marketers must identify alternative ways to capture information and execute […]

Social media use is up, but advertiser demand is down – and that dynamic means brands that are spending right now can get a lot of quality reach for low prices. CPMs on social are down on average between 15% and 30% across the board, according to five media buyers that spoke with AdExchanger. Facebook […]