Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.
Meta lost in court against French ad-tech champion Criteo, and it will now have to grant better access to its inventory. Meanwhile, France’s data protection watchdog, the CNIL, just deemed Google Analytics illegal – a move that the Italian data privacy authority has just followed as well. What happens now? It turns out there may be a server-side solution, writes Hugo Loriot, partner at fifty-five.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loirot, partner and managing director at fifty-five. What do people remember about Einstein’s work? E=mc2. Thousands of pages of Descartes writings? Cogito, ergo sum. The Eagles’ thirty singles? Hotel […]
