Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.
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Nextdoor’s Next Step; Sports Surge Drives Upfronts
Nextdoor isn’t ruling out AI data licensing, but it has concerns; NBCU touts sports and streaming as drivers of its record Upfronts; and Scholastic follows kids and parents to YouTube.
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The Pros And Pitfalls Of AI; Dating App Data Is A No-Go
In today’s newsletter: Google’s new generative AI image tool within its campaign planning product has some major limitations; Grindr faces a class-action claim over its data-sharing practices; and Snap snaps up political ads.
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Shopify Gets Into Audiences (But Still Not Ads); EA And FIFA Cut Ties On Long-Time Branding Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release. The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly […]