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»Fetch Media

Quote: Mobile Agency Fetch Sees RTB Adoption

"Real-time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact it should make them less under-sold. We’re now seeing a change in the supply side where they’re enabling more and more of their inventory to be... Continue reading »
by Judith Aquino // May 10th, 2013 //
»

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