Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]
NBCUniversal’s Fandango snapped up Vudu from Walmart for an undisclosed price Tuesday, making it the latest independent streaming service to get gobbled up by a big media player. “We are moving into the consolidation phase of the streaming business,” said Forrester principal analyst Jim Nail, citing this deal and Fox’s acquisition of Tubi in March. […]
If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it as data-driven marketing, that might change given a partnership between Fandango and National CineMedia (NCM), the in-theater advertising network that develops that ad package. NCM will use Fandango’s anonymized mobile and online […]
