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»eyewonder

Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dentsu Stirs Haven't heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia's Anita Davis, the Japanese agency holding company superpower is consolidating digital operations into Dentsu Digital Holdings, which is slated to launch on... Continue reading »
by AdExchanger // November 13th, 2009 //
»
EyeWonder CEO Vincent Says Standards Needed For Video Ads Via Ad Exchange Platform

John Vincent is CEO of EyeWonder, an online advertising technology company. AdExchanger.com: How would you like to see standards evolve for in-stream video ad inventory? And in-page video ad inventory? JV: Standardization is still a work in progress for the in-stream industry, so at this point we'd really like to see more of it in... Continue reading »
by AdExchanger // August 26th, 2009 //
»

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