In today’s newsletter: P&G boosts paid media budgets by 14%; why lower subscription prices aren’t enough to sustain the current rate of ad-supported streaming signups; and news publishers follow the NYT’s lead by using games to retain visitors.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations coming into effect across the US. But many of the consumer tech startups at CES last week seemed blissfully unaware of such concerns, writes Tatum […]
Are programmatic media companies about to hit the wall? Ken Sena, managing director and Internet analyst at investment banking analyst firm Evercore Partners, is wary. Despite the exuberant expectations around companies like Criteo and Rocket Fuel, Sena sees a possible multifront threat on the horizon. In an Evercore report called “Questioning Competitive Barriers In Programmatic,” […]
