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ARCHIVE FOR:

Ethycs

  • device fingerprinting
    consumer privacy

    Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting?

    BY Allison Schiff// January 16th, 2025

    Google says it plans to stop restricting fingerprinting because of two shifts in the advertising ecosystem: the rise of connected TV and the rise of privacy-enhancing technologies.

    Tagged in:
    • Adlook
    • Arielle Garcia
    • Check My Ads
    • Cillian Kieran
    • Daniel Rosenzweig
    • DBR Data Privacy Solutions
    • device fingerprinting
    • Ethycs
    • fingerprinting
    • google
    • IP addresses
    • Julie Rooney
    • Mateusz Jedrocha
    • openx
    • PETs
    • privacy-enhancing technologies

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