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»Equifax Data Driven Marketing

Equifax Unifies Data Assets, Including IXI, Under Marketing Suite

Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services, into a single service offering called Equifax Data-Driven Marketing (DDM). In doing so, the company hopes to make it easier for marketers to work with its household economic data and tools for analytics, audience segmentation,... Continue reading »

by Alison Weissbrot // August 16th, 2017 //
»
 

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