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»ePrivacy

Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now)

Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. In other words, no FLoCs in Europe. At least for now. During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer,... Continue reading »
by Allison Schiff // March 23rd, 2021 //
»
Ad Tech Bristles At The CNIL’s Consent Recommendations – But ePrivacy Could Change Everything

It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l'informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course... Continue reading »
by Allison Schiff // March 4th, 2020 //
»
GDPR Complaint Calls Out IAB Europe For Illegal Cookie Wall

Johnny Ryan, chief policy and industry officer at Brave, filed a complaint late Tuesday with the Irish data protection commission arguing that the cookie wall on IAB Europe’s website is “illegal” under the General Data Protection Regulation (GDPR). The IAB Europe’s site gives visitors three options: agree to the use of cookies and third-party tracking;... Continue reading »
by Allison Schiff // April 3rd, 2019 //
»
ePrivacy: Why Companies Are Underprepared For A Post-GDPR World

May 25 is here and let’s pretend that companies up and down the digital supply chain are ready for the General Data Protection Regulation enforcement deadline. Good. Now it’s time to start fretting about ePrivacy. Many in the advertising industry have treated ePrivacy almost as an afterthought in the frenzied lead-up to the GDPR enforcement... Continue reading »
by Allison Schiff // May 25th, 2018 //
»
Demandbase’s New Chief Privacy Officer Weighs GDPR's Impact On Ad And Mar Tech

Call it a sign of the times. Demandbase has hired a chief privacy officer – the first in the company’s history. Fatima Khan, who joins the B2B ad tech platform from a prior position as VP of legal at mobile ad network AirPush, will be responsible for ensuring Demandbase’s global privacy policies are up to... Continue reading »
by Kelly Liyakasa // February 6th, 2018 //
»
 

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