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»Edison

Terrestrial Broadcasters Downplay Size Of Streaming Audiences

A troupe of traditional broadcasters has a message for media buyers: Your perception of audio streaming audiences is skewed, according to a study by Advertiser Perceptions released Tuesday. The study, commissioned by terrestrial broadcasters (including Cumulus, Westwood One, iHeartMedia, CBS Radio, Cox Media Group, Hubbard Radio, Radio Advertising Bureau and Radio One) found media buyers... Continue reading »
by Liz Rowley // August 21st, 2015 //
»
Triton Ties Up With Edison Research To Bolster Podcast Measurement

Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with Edison Research to strengthen its podcast measurement offering. Starting later this year, a new Webcast Metrics On Demand (WCMOD) product will sit alongside Triton's existing tracking solution and provide publishers... Continue reading »
by Alex Palmer // March 3rd, 2015 //
»

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