Edible Arrangements Launches Its Edibles Brand With An Appetite Opportunity – And Risk
With “edible” in its name, how could Edible Arrangements not get into the budding cannabis delivery business?
With “edible” in its name, how could Edible Arrangements not get into the budding cannabis delivery business?
Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last minute for holidays or anniversaries. Although 65% of Edible Arrangement’s business comes from ecommerce, the brand wants to drive visits – particularly from repeat customers – into its 1,200 local store franchises. “No one’s going […]