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»eBay advertising

EBay Ads VP On The Push Toward Mobile Native, Viewable Guarantees

Since its split from PayPal – and the $925 million divesture of its enterprise technology business last summer – eBay has been relatively silent. But judging by its latest quarterly earnings in late April, eBay is busy rethinking its business strategy. The ecommerce marketplace surpassed some analysts’ expectations when it posted a 6% revenue increase... Continue reading »
by Kelly Liyakasa // May 16th, 2016 //
»
eBay Catches The Cross-Device Bug, Plans Mobile Ad Network For Q4

Shopping titan eBay is betting its bottom dollar on mobile. The company, whose various shopping apps have been downloaded more than 260 million times, announced Thursday the upcoming launch of a new mobile advertising program slated to open for general business next quarter. eBay will now offer what Stephen Howard-Sarin, eBay’s head of North America... Continue reading »
by Allison Schiff // September 12th, 2014 //
»
Behind eBay’s Ads Business: We Think Our User Data Is ‘Pretty Important’

Three years ago, eBay rebooted its advertising business after stepping back from a five-year alliance with Yahoo, initially established as a way to offset Google’s growing influence online. "[2011 was] the year we formed a partnership with Triad Retail Media and, earlier that year, we bought WHERE Ads, which became the PayPal Media Network,” said... Continue reading »
by Kelly Liyakasa // February 17th, 2014 //
»
 

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