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ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’

Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant, senior manager of media at ASICS Digital, a subsidiary of the ASICS corporation that’s focused on building, testing and implementing digital technologies for use across the larger org. One of... Continue reading »
by Allison Schiff // August 23rd, 2019 //
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Agencies Grapple With How To Value Ad Exposure Time

If time is money, agencies and publishers are still working out how to bill for it. At a Wednesday event hosted by IAS in Manhattan, Mitch Weinstein, SVP of ad ops at IPG Mediabrands, shared research that found time in view was more important in driving ad effectiveness than the number of in-view pixels. In... Continue reading »
by Ryan Joe // September 21st, 2016 //
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