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Google Ramps Up ‘Guaranteed Programmatic’

Since buying supply side platform Admeld last year, Google has rolled out tools and features designed to appeal to publishers who want to make programmatic work for them, without sacrificing their core direct sales offerings. The company's pitch is that RTB buyers and sellers don’t have to give up the all-too-human process of negotiating on... Continue reading »
by David Kaplan // December 11th, 2012 //
»
Ad Exchange Links for Thursday, April 30

ContextWeb announced that it will allow real-time bidding on its inventory through an API. It's unclear from the press release if the API is currently "live" to clients. Nevertheless, this could be an exciting opportunity for advertisers who will be able to optimize on the "demand" end. "With ADSDAQ's Real Time API, the ADSDAQ Exchange... Continue reading »
by AdExchanger // April 30th, 2009 //
»
 

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