ARCHIVE FOR:

divisive content

  • Platforms

    Ad Spend On Facebook Down More Than 31% In Late June Due To The Boycott

    BY //

    The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were already starting to pull back in June. Ad spend decreased by 31.6% across North America during the last two weeks of June, according to data released Tuesday by social media metrics company Socialbakers. That means […]

  • OPINION: Data-Driven Thinking

    How I Would Change Facebook’s Algorithm

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. I believe Facebook’s course ahead will have to start with Mark Zuckerberg and Sheryl Sandberg showing some humility and accepting that they were wrong in […]