Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. Agency holding firms face significant strategic and operational […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Sells Lead Gen Biz Valueclick pre-empted its February 16 earnings release announcing that it has sold its Web Clients lead generation business for $45 million according to a release. The company also said that its Q4 2009 revenues will fall a few million […]
“Ad Agents” is a column written by the agency-side of the digital media community. Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. Ad exchanges were undoubtedly the digital world’s Rookie of the Year in 2009, but in terms of buzz, the industry has moved on (it’s all “mobile, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Microsoft Ad Exchange Tidbits According to Peter Kafka on All Things D, in a couple of weeks, Microsoft may be ready to start testing with many of the demand-side platforms that are likely already hooked into Google’s DoubleClick Ad Exchange where the DSPs […]
Omar Tawakol, CEO of BlueKai, discussed today’s announcement regarding a new $21 million round of funding (Read the release.) with AdExchanger.com. AdExchanger.com: Obviously, this is a big round. What plans can you share regarding future areas of investment at BlueKai and where this round will be funneled? OT: One area in particular will get a […]
Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company’s audience. AdExchanger.com: Tell us about Rapleaf‘s history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf solving? At our core, we’re about helping companies understand their existing customers […]
Demand-side platform Invite Media issued a release today about its real-time biddable inventory sources which include AdBrite, AdMeld and PubMatic. Read the release. Invite Media COO Nat Turner discussed some of the intricacies of online media buying today with AdExchanger.com. AdExchanger.com: You discuss buying “brand-safe” inventory in your release. How do you determine whether inventory […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google May Expose AdSense Rev Share Schwaaaa??? From Davos, Switzerland, Jeff Jarvis reports for The Business Insider on Eric Schmidt’s and other Google execs’ meeting with reporters where a Google rep told Jarvis, “They would consider giving more transparency about revenue splits in Adsense.” […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn’t rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Herman Takes On New Role MDC Partners took another step into digital waters as one of its agencies, Kirschenbaum, Bond, Senecal & Partners (kbs+p), announced a new Chief Digital Media Officer and tapped its own – Varick Media’s president, Darren Herman. According to AdWeek’s […]
Adam Cahan is CEO of Auditude which provides a technology platform for video management and monetization. AdExchanger.com: Please provide some background. How did Auditude begin? AC: Auditude was founded in 2005 around our Content ID/fingerprinting technology. In 2007, we took our first round of institutional financing and began to build the team we have in […]
AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke with AdExchanger.com about the new product called Roundtrip and retargeting, in general. AdExchanger.com: You identify “cross-platform retargeting” (i.e. retargeting across multiple ad networks and exchanges) in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The “I”s Have It Jules Polenetsky of the Future Of Privacy Forum is hoping that a new “i” image will be the indicator light for consumers telling them that they’re seeing an online ad due to behavioral, cookie-based targeting. Stephanie Clifford covers the story […]
Vlad Stesin is VP, Strategy at BLOOM Digital Platforms, makers of AdGear, an ad serving platform. AdExchanger.com: Please discuss AdGear. How did it start? And what challenge is AdGear trying to solve? The team working on the platform has built and operated the proprietary ad serving infrastructure at Cossette, Canada’s largest independent advertising agency. We’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q4 ’09 Yahoo! reported its Q4 earnings for 2009 and the big news is “CEO Carol Bartz noting that the company would disable its irksome ‘hover interaction’ on the homepage,” according to Kara Swisher of All Things D. The Associated Press reports […]
Online targeting data provider, eXelate, and Invite Media, a demand-side platform, announced an agreement in which “Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reporting indicating the audience characteristics that are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Ventures Transitions VivaKi Ventures has transitioned from the investment phase to the integration phase according to a ClickZ article by Zach Rodgers. Rodgers says that VivaKi investments such as Adap.tv, Aggregate Knowledge, Tumri and others will continue to be integrated into the VivaKi […]
The Rubicon Project released it’s Online Advertising Market Report for Q4 2009 and said that CPMs were showing considerable strength as “CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009.” Read the release. And, download the report here (sign-up required). Rubicon Project VP of Marketing, Kara Weber, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blodget, Calacanis Take On ComScore Henry Blodget and Jason Calacanis are on a war path! In a diatribe he published in his newsletter and then personal blog, entrepreneur Jason Calacanis is calling for a boycott of ComScore saying the audience measurement firm is a […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Justin Merickel, VP of New Product Development and Marketing at Efficient Frontier, a search engine marketing solutions company. The other day a group of us at Efficient Frontier gathered in a conference room to discuss display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Reports Q4 And Talks Display Google reported its q4 2009 earnings after the market closed yesterday and though the company made an impressive profit, it wasn’t as much as some expected. Paul Kedrosky posts JP Morgan’s thoughts on the results on his blog […]
The demand-side platform (DSP) leaderboard just added another competitor as LucidMedia says publicly for the first time that it, too, has a DSP solution – in fact, they’ve had it for over a year now according to the company. With more details on the way in the coming weeks, LucidMedia CEO Ajay Sravanapudi discussed demand-side […]
Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space. Read the release. Rich Howe, CEO of Inuvo, discussed the new funds and the evolution of Inuvo with AdExchanger.com. AdExchanger.com: How does raising funds in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy Opens Kimono Private companies are “opening the kimono.” Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release. The company said “that in 2009 it grew its revenue […]
“Ad Agents” is a column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. One of the most exciting changes that the exchange era has promised for the industry is data liquidity. This is a concept that was brought to me in […]
Parveen Jain is CEO of data technology company, JovianDATA. AdExchanger.com: On your site, you say: “The more dimensions, data sources, and KPIS – the better.” How can that possibly be true? Agencies, for example, are sitting on mountains of data. Are you suggesting they need to harness all of it. PJ: JovianDATA technology creates multi-dimensional […]
“Now Serving Mobile” is a new column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Krishna Subramanian is co-founder of Mobclix. You’re probably already convinced that you should be thinking about mobile advertising. You can’t read any tech blog these days without hearing about Apple buying Quattro Wireless, Google buying […]
