ARCHIVE FOR:

Direct Marketing Association

  • How Sharks Crunch Data: Daymond John Keeps Swimming

    As Daymond John approached the hotel valet, a kid – who recognized John as one of the sharks on the ABC series “Shark Tank” – asked for help becoming a rap star. John demurred. “I can’t do that,” he said. “I make T-shirts for a living.” And then the valet pulled up with the kid’s […]

  • FTC To Congress: Regulate Marketing Data Providers

    The Federal Trade Commission (FTC) welcomed direct marketers and data companies back from the holiday weekend with a 100-plus page report (called “Data Brokers: A Call for Transparency and Accountability”) and a recommendation that Congress enact legislation to ensure industry transparency and customer control over how their data is used. The report singled out nine […]