New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students
Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.
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How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
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OPINION: The Sell SiderThe Supply And Demand Challenges Standing In The Way Of Retail Media Growth
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them.