How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them.