“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior. […]
Video ad tech firm YuMe on Monday launched its first programmatic solution, Video Reach, designed to provide agency trading desks and brand advertisers with more insight into their TV ad buys. Aimed at television advertisers, Video Reach collects first-party data across screens (PCs, mobile devices and connected TVs) with its Audience Aware SDK and audience […]
A new Nielsen targeting product aims to let advertisers buy online audiences based on their TV consumption patterns. It’s an extension of what the measurement firm has already done linking CPG purchase data to online media, and another mile marker on Nielsen’s road map for a digital media marketplace geared to the needs of broadcast […]
Dave Morgan, CEO of Simulmedia, a technology company that “delivers television viewership through data-driven program promotion,” discussed the company’s latest round of financing (see release) and recent insights. AdExchanger.com: From your standpoint, can you expand on why Time Warner is a strategic fit for Simulmedia? What were you looking for in this new round of […]
Jon Werther, a former AOL/Time Warner executive has joined Dave Morgan’s Simulmedia, which leverages digital to optimize TV program promotion, as Chief Revenue Officer. View the release on Simulmedia’s website. Werther discussed the new opportunity with AdExchanger.com. AdExchanger.com: In your estimation, where is digital in the mindset of broadcast executives today? Have they caught up? […]
Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you’ve already had success (Tacoda, Real Media)? Confess – don’t you miss banner ads? What prompted you to start Simulmedia? DM: I am not tired of the […]
Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you’re bringing forward from your experience as DoubleClick’s GM? DK: There are two key parallels that come through. One is the critical importance of building a strong team, which has been one […]
Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: Visible World’s business is up substantially in 2009, despite the tough economic environment. While many advertisers are cutting back on TV advertising, they are […]
