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retail media

Inside Criteo’s Three-Pronged Strategy For Retail Media Success

BY Anthony Vargas// January 30th, 2025

Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
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- amazon
- Brian Gleason
- Commerce Media
- criteo
- Criteo Commerce Grid
- CTV
- deal curation
- Deliveroo
- dentsu
- DOOH
- ecommerce
- epsilon
- featured
- Flywheel
- Google Ad Manager
- Grab
- Incrementality
- measurement and attribution
- Michael Komasinski
- microsoft
- omnicom
- Pacvue
- publicis
- QSR
- Retail Media
- Skai
- Uber
- Vizio
- Walmart
Mobile

Deliveroo Sets Up Incrementality Testing To Prove That Affiliate Can Deliver The Goods

BY Allison Schiff// January 6th, 2021

Food delivery app Deliveroo has long wanted to justify spending more on affiliate marketing, but the tech to measure affiliate incrementality just hasn’t been there, says Tiziana Bacchilega, Deliveroo’s global affiliates lead for performance marketing. “There’s no doubt about the value of this channel,” Bacchilega said. “We just need some backing to be confident in […]
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