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»david moore

Is It Time To Reward Users For Sharing Their Identity?

The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer. Moore is one of a handful of early ad tech entrepreneurs who are still actively building companies today. As... Continue reading »
by Zach Rodgers // August 21st, 2019 //
»
CEO Moore On 24/7 Media: We're A Tech Company, Not An Agency

At a time when data and technology are an integral part of the advertising/marketing chain, the concept of the traditional ad holding company is changing. Once thought of as mere tools to be accessed on an ad hoc basis, data and tech are now central to the process of media buying and planning. That was... Continue reading »
by AdExchanger // April 17th, 2012 //
»

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