Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.
Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Left On Privacy Dating apps OKCupid, Grindr and Tinder all shared personal information, including location and dating preferences, with marketing and advertising companies, according to the Oslo-based nonprofit the Norwegian Consumer Council. Grindr sent location data, as well as tracking codes linked to […]
