What Regulators Talk About When They Talk About Ad Tech
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
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data minimization
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Why Data Minimization Is A Very Big Deal For Ad Tech
A concept known as data minimization – the practice of limiting data collection and retention to only what’s strictly necessary to achieve a specific purpose – is becoming a key tenet of privacy legislation around the world.
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Comic: Data Minimization
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The FTC’s Director Of Consumer Protection On What Self-Reg Orgs Can Do To Avoid ‘Fading Into Irrelevance’
Let’s clear the air. The Federal Trade Commission does not hate advertising, says Samuel Levine, the agency’s consumer protection chief. But the FTC does have a few suggestions for the ad industry.
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Don’t Sleep On Maryland’s Strict New Data Privacy Law
There’s a decent amount of overlap between many US state privacy laws – but there are also many significant differences. Take the Maryland Online Data Privacy Act.
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AppsFlyer Ends The Year With Another Acquisition
AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization platform. This is AppsFlyer’s second acquisition in less than one month.
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Sticking Your Head In The Sand Doesn’t Count As A Data Privacy Strategy
We’re living in a new reality, and the ad industry has to accept some home truths about itself if it wants to evolve.