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ARCHIVE FOR:

data hoarding

  • Lauren Rose, VP Publisher Sales and Partnerships, Connatix
    OPINION: Data-Driven Thinking

    Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

    By Lauren Rose, Connatix// March 25th, 2024

    If interoperability, scale and privacy are the goals, how can publishers build a data culture that sets them up for success?

    Tagged in:
    • alternative IDs
    • authenticated traffic
    • CDP
    • Connatix
    • data hoarding
    • data hygeine
    • data interoperability
    • deterministic data
    • DMP
    • first-party data
    • Lauren Rose
    • lookalike modeling
    • probabilistic data
    • UID2
    • unauthenticated traffic

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