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»data-driven creative

Alex Collmer, CEO, VidMob
The Creative Technology Boom Will Create a Powerful New Lever for Brands

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Alex Collmer, CEO of VidMob. We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to pick up the slack. For the past decade, marketers have… Continue reading »
by AdExchanger Guest Columnist // June 24th, 2021 //
»
VC-Backed Pencil Made An AI Ad Creator To Craft Dozens Of New Ads Each Month

Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return on ad spend) that can be orders of magnitude higher than a failed message. But how can busy, short-staffed marketing departments test new creative… Continue reading »
by Sarah Sluis // February 24th, 2021 //
»
 

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