Daniel Elad

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint. Operating systems have often been overlooked when discussing the fragmented ecosystem of connected TV.  But as the hunger for connected TVs grows among consumers, more and more gatekeepers […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint, an SaaS ad monetization platform for CTV publishers. One of the key concerns surrounding the CTV space is undoubtedly the transparency of its supply chains. The fragmentation of […]