D2C

Why should celebrities lend their influence to other brands when they can spin up their own? But for entertainers to launch their own direct-to-consumer products, they need help to understand their social fanbases and turn them into paying customers. For instance, when Kate Walsh – star of “Grey’s Anatomy” spinoff “Private Practice” – relaunched her […]

Ecommerce startup Material sells kitchen tools – including a chef’s knife, a wood spoon and one-handed kitchen tongs – meant to appeal to home chefs and people who like well-made, thoughtfully designed products. But the direct-to-consumer brand’s challenge has been connecting with consumers using customer insights, not just site analytics and sales data. “We take […]