Cxense

Cxense, a Norwegian provider of publisher-focused ad tech, on Monday acquired Maxifier, whose technology optimizes direct sold campaigns, for $3.56 million in stock. “Our ability to understand customer behavior and data will be injected into Maxifier’s extremely rich ability to forecast and optimize advertising campaigns, and vice versa,” said Geraldo Maroniene, Cxense’s EVP of corporate […]

Sift Media, publisher of such websites as Accountingweb.co.uk and HRZone.co.uk, wanted to use data to create better experiences for the reader and better results for its advertisers. It found its technology match in Cxense, which offers audience data management and analytics geared to the publisher. “It was the first solution [we came across] that came […]