Maroniene compared Cxense to Adobe Marketing Cloud, “one of the few companies that have a complete technology stack.”
Cxense, which has 100 employees, will consolidate company offices for Maxifier’s 65 employees, including its highly valued engineers. “We have no plans of changing the footprint,” Maroniene said.
Maxifier’s CEO Denise Collella left last week to join NBC Universal, leading advanced advertising products and strategy. Maroniene said her departure was unrelated to the acquisition. The deal has been brewing since the end of last year.
The deal values Maxifier at 1.1 times annual revenue, based on a monthly average revenue of $223,000 during Q1. Additional incentives post-deal could almost double the purchase price provided the Maxifier meets certain revenue goals.