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»CTV supply

Top 3 Streaming Pet Peeves – And Why They Really Happen

Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. Nothing ruins a good show more than thinking it’s trying to sell you something. These problems were solved with a... Continue reading »
by Alyssa Boyle // January 20th, 2022 //
»
Oleg Sokolan Admixer
5 Non-Obvious Things To Know Before Choosing A CTV Supply Partner 

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Oleg Sokolan, Director of Demand Partnerships at Admixer. Linear TV was on its way out for years, but the pandemic truly accelerated the loss of impressions and the massive consumer switch to connected TV (CTV).... Continue reading »
by AdExchanger Guest Columnist // August 19th, 2021 //
»
Daniel Elad, chief strategy officer, TheViewPoint
How To Navigate The CTV Supply Labyrinth

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Daniel Elad, chief strategy officer at TheViewPoint, an SaaS ad monetization platform for CTV publishers. One of the key concerns surrounding the CTV space is undoubtedly the transparency of its supply chains. The fragmentation of... Continue reading »
by AdExchanger Guest Columnist // July 29th, 2021 //
»
 

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