Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content, according to research from Acast, a podcast monetization and distribution platform.
The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV inventory through two different lenses. Either it’s premium, walled-garden inventory that’s negotiated and purchased via upfronts and NewFronts – or […]
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. This strategy tends to overlook the unique advantages CTV offers, writes Marrika Zapiler, director of advanced TV at Marketing Architects.
CTV presents an exciting opportunity for the midmarket and emerging brands and agencies – if they can leave some of the common misconceptions behind, writes Michael Wolk, senior director of business development at Goodway Group. Unlike traditional TV advertising, when the technology and data are used correctly, CTV is closing the gap between large and small brands.
