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»CRM and locationm

MaxPoint Incorporates CRM Data Into Location Targeting

MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected. To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing... Continue reading »
by Sarah Sluis // October 13th, 2016 //
»

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