The Media Trust is a company that verifies the placement of ads relative to what the buyer originally intended. Sounds like the ad verification space popularized by companies like DoubleVerify, AdSafe and ComScore’s AdXpose, right? Well, it’s not. Though the pitch seems similar, according to CEO Chris Olson, the concept isn’t about brand safety metrics […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. I recently left Cannes, where the majority of the Lions were awarded to creative agencies. Creative agencies […]
Your retina is starting to make demands. As the display of your favorite device amps up its pixels per inch – such as Apple’s retina display for its iOS product line – so too are the visual requirements for content providers. And that means higher expectations and resolution for ads. This focus on content and […]
Tim McAtee, Research Director, IPG Media Labs, and Brian Monahan, Managing Partner, MAGNA Global Intelligence Practice, recently worked on research for the IAB Rising Stars ad units and the expansion of the IAB’s standard ad unit portfolio. Read the release, and see the units. Monahan and McAtee discussed large format, display advertising with AdExchanger including […]
Ben Kartzman is CEO of Spongecell, a creative ad technology company. Click below or scroll for more: Looking Back at the Past Year Success Metrics and Engagement Pricing Attribution Funding And The Future On Fragmentation and The Entrepreneur AdExchanger.com: How much has the company changed – or not – in the last year? BK: We’ve […]
Rob Lenderman is Co-Founder, CIO-CMO of BoostCTR, a crowdsourced marketplace the optimization and testing of online ad creative. AdExchanger.com: Where did the idea come for “BoostCTR”? RL: A few years ago I was working at a company that inherited an AdWords account for a multi-million dollar company. They had not had a single text ad […]
“the creative” is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, you are likely moving at warp speed in several different directions while staying as synchronized as possible. With so many new platforms, new […]
AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]
“the creative” is a column focused on the creative side of digital marketing. Today’s Q&A is with Tom Moran, Executive Creative Director of Seattle-based digital shop POP. AdExchanger.com: Is there a divide between media and creative today? Absolutely not. In the big picture, media is just one of many touch points in the overall creative […]
