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»creative orchestration

Three Challenges Agencies Face While Orchestrating Creative Messaging

Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But they’re still trying to pin down how to send the right message. “You want the media to recognize where they were, but you also want to recognize where they were in the conversation,” said Zimm… Continue reading »

by Alison Weissbrot // August 22nd, 2017 //
»
 

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