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Creative AI

AI

This AI Startup Encourages Hallucinations For The Sake Of Creative Inspiration

BY Joanna Gerber// June 24th, 2025

Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.
Tagged in:
- 4As
- ai
- Anthropic
- brand strategy
- Creative AI
- creativity
- Gemini
- hallucinations
- OpenAI
- Perplexity
- Pip Bingemann
- Springboards
- strategy
Performance Max

Performance Max Introduces Auto-Generated Text And Image Creative

BY James Hercher// November 7th, 2023

Google’s Performance Max announced the public launch of its auto-generated creative content.
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