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»craig howard

CDPs Can Disrupt The B2B Space – Here’s How

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for Merkle B2B. The customer data platform (CDP) market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting… Continue reading »
by AdExchanger Guest Columnist // January 7th, 2022 //
»
Real Or Relevant Time? Making The Best Choice For Customer Needs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, VP, chief solution architect at Merkle. Marketers want to be able to do more in real-time, but can they truly understand and explain what that means and the… Continue reading »
by AdExchanger // January 6th, 2021 //
»
 

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