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»Cox Interactive

By Making The Internet Faster, Cox Boosts Programmatic Revenue

Cox Interactive is piloting smart routing technology from Dyn that speeds up the outbound bid request to demand-side platforms (DSPs). It unveiled early results of the test at AdExchanger’s Programmatic I/O Ops Talks in New York on Wednesday. Faster connections mean more DSPs can deliver bids before publisher-set timeouts. And more bids mean more programmatic... Continue reading »
by Sarah Sluis // October 27th, 2016 //
»
 

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