• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Cox Interactive

By Making The Internet Faster, Cox Boosts Programmatic Revenue

Cox Interactive is piloting smart routing technology from Dyn that speeds up the outbound bid request to demand-side platforms (DSPs). It unveiled early results of the test at AdExchanger’s Programmatic I/O Ops Talks in New York on Wednesday. Faster connections mean more DSPs can deliver bids before publisher-set timeouts. And more bids mean more programmatic... Continue reading »
by Sarah Sluis // October 27th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple Will Make A Change In IOS 15 That Marks The Official End Of Self-Attributing Networks
  • Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So
  • Zeta Global Has A Muted IPO, But ‘We’re In It For The Long Haul’
  • Here’s How Music App Audiomack Got 64% Of its Users To Opt Into iOS Ad Tracking
  • WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved