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Coupons.com

  • Ecommerce

    Coupons.com Parent Quotient Places Bets On Programmatic Shopper Media

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    Quotient, which originated as the consumer-facing Coupons.com in the late ’90s, is pushing deeper into programmatic media. The company has launched the Quotient Media Exchange (QMX), a digital media platform that lets CPG and retailer advertisers target ads across Quotient’s publisher network, including Coupons.com, Facebook and other third-party retail partner sites. Another day, another programmatic […]

  • Data

    Coupons.com Monetizes Intent Data With Growing Ad Media Business

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    Savvy shoppers know this, bloggers know this and JC Penney now knows this: couponing is a national pastime. About 92.5 million US shoppers redeemed a digital coupon last year, and the number of mobile coupon users is expected to reach 53.2 million in 2014, according to eMarketer. AdExchanger spoke with Coupons.com CEO Steven Boal about […]