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»Coupons.com

Coupons.com Parent Quotient Places Bets On Programmatic Shopper Media

Quotient, which originated as the consumer-facing Coupons.com in the late ’90s, is pushing deeper into programmatic media. The company has launched the Quotient Media Exchange (QMX), a digital media platform that lets CPG and retailer advertisers target ads across Quotient’s publisher network, including Coupons.com, Facebook and other third-party retail partner sites. Another day, another programmatic... Continue reading »
by Kelly Liyakasa // February 13th, 2017 //
»
Coupons.com Monetizes Intent Data With Growing Ad Media Business

Savvy shoppers know this, bloggers know this and JC Penney now knows this: couponing is a national pastime. About 92.5 million US shoppers redeemed a digital coupon last year, and the number of mobile coupon users is expected to reach 53.2 million in 2014, according to eMarketer. AdExchanger spoke with Coupons.com CEO Steven Boal about... Continue reading »
by Judith Aquino // June 10th, 2013 //
»
 

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