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»coronavirus pivot

Spiceology marketing
With Restaurants Closed, Spiceology Picks Up New Customers In Home Cooks

Spiceology historically dedicated all of its attention to selling spices to professional chefs online. Then the coronavirus pandemic hit. With the future of the restaurant business uncertain, the company decided on March 16 to completely pivot to its consumer business for the foreseeable future. Within six weeks, Spiceology went from selling 40% of its products... Continue reading »
by Sarah Sluis // May 12th, 2020 //
»

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