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The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards

BY Joanna Gerber// November 13th, 2025

The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
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- adam heimlich
- agentic AI
- ARTF
- Chalice
- containerization
- IAB Tech Lab
- index exchange
- Joshua Prismon
- openRTB
- rtb
- Tony Katsur
OPINION: Data-Driven Thinking

What The Inventor Of The Shipping Container Can Teach Us About Platform Data

BY AdExchanger// July 22nd, 2020

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, CEO at Digital Decisions. In the early 1950s, Malcolm Purcell McLean stood in a massive line of trucks waiting to be offloaded by dock workers. The tedious process […]
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