CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite
OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.
ARCHIVE FOR:
containerization
-
-
The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards
The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
-
OPINION: Data-Driven ThinkingWhat The Inventor Of The Shipping Container Can Teach Us About Platform Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, CEO at Digital Decisions. In the early 1950s, Malcolm Purcell McLean stood in a massive line of trucks waiting to be offloaded by dock workers. The tedious process […]