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»Constellation Research

How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf

  Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department officials. The challenge goes beyond whether an advertisement is on... Continue reading »

by Alison Weissbrot // June 4th, 2020 //
»
Constellation Research: AI Piques Marketers’ Interest, But Overall Adoption Is Slow

Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies are investing in AI for sales and marketing purposes, and 50% are deploying AI projects for commerce and customer service, according to a report released Thursday by Constellation Research. By... Continue reading »

by Alison Weissbrot // June 7th, 2018 //
»
Can Google Become An Enterprise Software Marketing Company?

As Google continues to expand its efforts in search, display, video and mobile, and address consumers across digital marketing channels, the company has obvious aspirations to become a more holistic solution for marketers. The seeds of Google's marketing – not just advertising – plans could be linked even to the name of its platform: the DoubleClick Digital... Continue reading »

by John Ebbert // February 6th, 2014 //
»
 

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