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»Cocacola

CMOs Talk Big TV And Big Data At ANA's Annual Confab

Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers' annual Masters of Marketing conference were treated to numerous examples of the genre Friday, as senior marketers from Chrysler, Walmart, MARS and Coca-Cola showed off their favorite TV spots. Repeatedly. But while the raw storytelling power of television remains... Continue reading »
by Zach Rodgers // October 4th, 2013 //
»

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