Cloud Advertising

Ad tech is headed to the stratosphere. As in, on the way to becoming part of the cloud infrastructure technology.

Cross-cloud data collaboration technology is the best bet for a post-cookie solution. But it’s vulnerable to similar privacy concerns.

LiveRamp has always been a facilitator, a data platform that plugs into your tech stack. Nowadays, that means being a cloud-jumping service provider.

The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning and maintaining their own servers and toward cloud-based tech infrastructure.

Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.